Marketing

Here’s how I currently utilize my 4 twitter accounts:

• @coultonshaw – my personal brand – 80% me and 20% the business of “Smiling Patients & Profitable Clinics”
• @dentalholiday – for reaching UK patients that visit our clinic in Slovakia (80% about the clinic and 20% about what the team are up to)
• @medbeaver – tips and advice for medical clinic owners & doctors
• @smileklinik – for reaching our Slovak patients that visit our clinic (80% about the clinic and 20% about what the team are up to)

See also: How to manage multiple social media accounts

Remember: If your social media accounts are not telling stories daily, then they are not worth having.

Thanks to @coachbarrow for the advice.

There are two ways to do this:

1. sophisticated – use www.hootsuite.com
2. unsophisticated – use www.ifttt.com

In both cases a bit of time invested in learning will pay you back.

Thanks to @coachbarrow for the advice.