Need to get your app ranking fast? Here’s the Google Play ranking store algorithm factors that you should be working on in order of importance gathered from 10 official ranking sources….
1. Number of Ratings
2. Quality of Ratings
3. Amount of Downloads
4. Downloads Growth
5. Number of Uninstalls
6. Level of Usage
7. Page rank (links coming into your app page on the play store)
8. Description: Fully filled out to max number of text
9. Keyword in Title & 5 times in description text (this article on playstore optimization has some updated data on this topic: https://www.simform.com/blog/google-play-app-store-optimization)
10. Video demonstration (reported by some users to have an effect on overall ranking)
Action point: print out this Google Play Ranking list and brainstorm how to get your app ranking better with each item for at least 30 mins each day…
Can you tell what is the Google Play Store Rating Algorithm?
How the overall rating of an app is calculate?
Is there any formula for that on which the rating depends?
Hi Ravi,
The list above is in order of ranking importance. The precise formula is of course not published by Google and changes frequently as does the Google Web algorithm to improve relevancy and stop people from hacking the algorithm.
I have done extensive research on the algorithm across many verified sources in order to get the app “workinfield“, ranking higher against competitiors.
I would suggest, as I have done, to go through the list each week and look at ways on who you can improve in each of the listed areas, the top ones of course being the ones where you should focus on the most.
I hope that helps…
Hi Daniel,
The list is pretty much helpful in order to understand the algo. But, I am struck at a point, Can you tell me if the daily installs of an app effect the ranking or is there a time period they use in order to monitor the ‘Downloads Growth’
and what if I add more than 5 times keyword in the description? will that effect the visibility on a negative way. As everyone in all the blogs have mentioned it to be 5 times keywords in the description.
Hi Vishnu, thank you for the question.
The rate of app installs is one of the biggest factors that influences your rank. The current algorithm takes into account the weighted average of the install rate over the trailing 4-7 days with the highest weight for the last day.
I hope that helps…
The keyword rate in the description is an important factor, but one of the least important. Personally I would keep it at 5, to ensure that it doesn’t look like “keyword stuffing”, and then focus my efforts on numbers 1 to 5 in my list.
Thank you Daniel,
That was pretty much helpful for me. Can you please answer about the keyword count in the description?
Will building tired backlinks strategy will work for ASO? And as per your factors, first 6 factors cant be maximized by newly established startups, so how they can beat existing competitors?
Hi Daniel
What would be the weight in terms of importance between reviews and app downloads?
I’m promoting an app, and looking at competitors in front and behind I can’t really find a pattern.
Thanks
Google obviously doesn’t make ranking algorithm public knowledge, but app developers have come to believe that the core current iteration works something like this:
Ranking = (# of installs weighted for the past few hours) + (# of installs weighted for the past few days) + REVIEWS (star rating + number of reviews) + Engagement (# of times app opened etc.) + Sales ($) in that order of weight, so to answer your question – it’s certainly number of downloads and engagement, first before reviews and number of purchases.
Hi Daniel,
Thanks for sharing these information .
Do you know what is the rank renew time in Google play store?
Thanks
The google playstore ranking update is real-time apparently, as opposed to daily in 2013.
Hey Daniel!
Not sure if you’re still updating this post. I was wondering if you had seen any ranking fluctuations lately in the Google Play Store? We have an interesting list of apps and all seem to be moving since the past weeks… Have you any insights?
Thanks in advance!
Hi Daniel,
Can you throw some light on the parameters for ranking in similar apps section of a particular app.
Hey Daniel
,
What is the best way to reach play app algorithm if i has a good app.
Is it enough to campaign my app in admob and facebook.
or is there any other campaign or other better services to do.
Thanks in advance.
Hi, couple of months google play books ratings doesnt change. I wrote to all possible supports, searched through the internet, but I dont know why… can enyone help?
thanks…
Hi Daniel,
Thanks for your deep Insights related to Google Play Store Optimization.
Before 16 days, I just launched an Educational FREE Android APP (GPAT2016 by PHARMAPLUS INSTITUTE) to help Pharmacy People in India. And it has received very good response so far…as a New Free Learning Initiative.
However, I found that my APP does not show any results upon click of SIMILAR section of Play Store and further (strangely), my APP (GPAT2016) does not appear in the list of other GPAT APPS.
I am trying to find the actual reason for this issue on Play Store.
It would be very kind of you, to help us regarding this problem.
Awaiting your reply at the earliest possible.
Manan,
PHARMAPLUS TEAM.
Hello Daniel,
I am working on one app from last 1 month. I did all the changes which are required for good App Store Optimization or App Store Ranking. But, still i am facing problems in achieving ranking for the app. Download conversion ratios for this app is now 30%.
Can you please tell me that how can i improve this conversion ratios to reach it around 50%?
It would be really a great if you can help me for it by giving some great guidance.
Thanks.
Nilesh
Hello Daniel,
i want to know about Google Play Store new algorithm for marketing an promotion and please also tell me about how to find trend for Games.Please inform me it would be very helpful for me thank you
Hi Daniel,
I am running a Music App for a Very Big Client, my client wants to stop Brand Search campaign as organic would contribute install without spending money.
I am not able to convince him, that he should not pause Brand Campaign.
My thought is that if we stop brand search paid campaign in that case Our competitors would bid on our terms and this will also effect Universal App Campaign or in Our Rank on Play Store.
Please share your thought on this problem, whether we should pause Brand Paid campaign or not?
Regards,
Manish
hy sir i want to now that how to find the trending apps/games on google play if we use any source or website please share the link
basically i ask that how to find googleplay trending apps/game
Does Google consider/analyze customer reviews rather than consider star ratings only?
Are they using any AI techniques to analyze user reviews?
Certainly. There is a whole algorithm and development team focused on using AI into how we rate apps, products & services. This starts with simple sentiment analysis and then goes into more detailed analysis such as length of rating text, natural language processing and more.
Hi Daniel,
Good to see that you are still active on this post. This is a great post which covers almost everything. I have few doubts as detailed below
1. Is there some major change in Google algorithm because I can see Apps like Facebook and Whatsapp down by 7-8 ranks in play store India and all the top spot is acquired by Video apps (OTT platform).
2. Is it to safe to consider the priority order you mentioned in the blog because this is 2013 blog and Google must have made various changes since then?
Hi Rishabh,
Thank you very much for your kind words.
1. Video, AI, NLP (natural language processing) apps have all been given priority since early 2017. As Facebook / WhatsApp are direct competitors of Google, this could also be a reason why their ranking is less than expected – as Google will favour independent or google apps first in every case.
2. The basic reasoning behind the Google Play Store Ranking Algorithm remains the same, just as the ranking in the Google Index has since its early days, however, it’s safe to assume that following the priority order is a good way to go initially. Most of the new changes have been with “machine learning” algorithms that determine the probable popularity of the app and revenue generated for Google. This is of course for deeper discussion and a full blog post would need to be done to explain this more in depth.
I hope that helps!
Sir,
kindly tell me latest Google algorithm for android apps
hy i want to now about new algo of google play store which applied now a day
Hey, Thanks for such Great info. I am working from last 2 months to rank my app on Play store. The app is not growing to rank in top 10. It always stood on the 15th position. It is appreciated that you will give a positive answer as a suggestion of my quarries.
when we update android app with minor bugs fixing, keyword ranks will showing automatically, but after 1 or 2 days all keyword ranks will not showing . we added everything correctly and we have good reviews and rating, downloads etc..All are very perfect, we are not understating the problem. if any chance please help me out on this. Is there any “app crawler” blocking causing this issue.
Hello sir,
I did everything as mentioned above but I see very little or no improvement in ranking. Moreover, I found my app ranked on a few keywords that aren’t even mentioned in the description or title. What could be the reason for that?